Case Study: YogaSix Stone Oak — Landing Page Teardown

Summary:
YogaSix Stone Oak is a premium yoga studio in San Antonio, TX with a beautiful in-person experience — but their landing page performance is leaking leads. Here’s how they could improve conversions by fixing just a few key elements.

🔍 Brand Overview

• Business: YogaSix Stone Oak
• Industry: Local fitness / yoga studio
• Website: yogasix.com/location/stone-oak
• Offer: 3 classes for $36
• Goal: Drive trial class sign-ups via landing page traffic

💻 Landing Page Preview

⚠️ The Problems

1. Slow Load = Instant Bounce

• Mobile PageSpeed Score: 43/100
• Largest Contentful Paint: 5.3 seconds
• Total Blocking Time: 560 ms

❌ Bloated JS and large images create slow loading, especially for mobile users — which can lead to instant bounces before the value is even seen.

2. Unclear Value Prop Above the Fold

• Hero image is beautiful but lacks punch.
• Headline = just the studio name.
• Offer ("3 Classes for $36") is tucked into a top-right button.

🛠 Fix: Replace with a benefit-driven headline like:
“San Antonio’s Most Beginner-Friendly Heated Yoga Studio — Try 3 Classes for $36”

3. Weak CTA Placement

• CTA buttons say “View Schedule” or “Memberships” — not conversion-oriented.
• No urgency or trial-based language.

🛠 Fix: Add a central CTA button:
“Claim Your Intro Offer →”

🧰 Suggested Fixes

Page Load Speed

• Problem: LCP is 5.3s, with bloated JavaScript and uncompressed images
• Fix: Compress images, lazy-load media, eliminate unused JS/CSS

CTA Clarity

• Problem: Buttons say “View Schedule” or “Memberships” — not compelling
• Fix: Use action-driven CTAs like “Start Your Trial Today” or “Claim Your Intro Offer”

Offer Visibility

• Problem: “3 for $36” trial offer is buried in a corner
• Fix: Highlight it in the hero section with bold text and a bright CTA

Mobile UX

• Problem: Too many layout shifts and DOM elements
• Fix: Simplify layout, reduce unnecessary blocks, prioritize speed over animations

📈 What This Could Unlock

If fixed, these changes could lead to:

• ⬇️ Lower bounce rates (especially mobile)
• ⬆️ Higher trial conversion rates
• ⬆️ Better ROAS on paid ads (especially Google/Meta)

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