Case Study: Gino's Mobile Paint - From Homestead to Squarespace, 10x Growth
8/28/2025
Summary:
Gino’s Mobile Paint is a trusted auto paint & body repair service in Austin, TX. But the previous old Homestead.com website looked outdated, wasn’t mobile-friendly, and was leaking leads. After migrating to Squarespace and modernizing Gino’s online presence, we helped him 10x his business inquiries in just two weeks.
🔍 Brand Overview
- Business: Gino’s Mobile Paint
- Industry: Auto paint & body repair
- Website: ginosmobilepaint.com
- Offer: Mobile bumper, scratch, and paint repair at the customer’s location
- Goal: Increase inbound leads and modernize the digital storefront
💻 Website Preview
⚠️ The Problems
Outdated Website Platform
🛠 Fix: Migrated to Squarespace for a modern, mobile-first layout.
- Stuck on Homestead.com with early-2000s design.
- Not mobile-friendly, high bounce rates.
❌ Customers didn’t trust the look of the site.
Poor Navigation & UX
🛠 Fix: Streamlined navigation (Home • Services • Gallery • Contact) with click-to-call on mobile.
- Clunky menus and broken contact form.
- Hard for customers to find services or get in touch.
❌ Lost leads from frustrated users.
Weak Online Visibility
🛠 Fix: Optimized metadata, titles, and content for local SEO.
- Low search rankings.
- Site didn’t show up for key phrases like “Austin mobile paint repair.”
❌ Missed organic traffic and local leads.
🧰 Suggested Fixes
- Page Load Speed
Problem: Bloated, outdated code.
Fix: Lightweight Squarespace build with compressed images. - CTA Clarity
Problem: Contact form hidden, no clear conversion point.
Fix: Bright, central “Request a Quote” and “Call Now” buttons. - Mobile UX
Problem: Old site broke on small screens.
Fix: Responsive design that showcases before/after repair photos beautifully.
📈 What This Unlocked
- ⬆️ 10x increase in inbound inquiries in 60 days
- ⬆️ Higher lead-to-job conversion rate
- ⬆️ Stronger reputation — modern website now reflects the quality of his work
💬 Client Testimonial
“Andrew and StackToSale reimagined my website, and modernized it. Now it looks great, and it’s functional, and easy to navigate. The inquiries for business almost immediately went up! It was surprising how quickly his work on my website paid off in real world results. Thanks.”
— Gino B., Owner, Gino’s Mobile Paint
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