3 Reasons Your PPC Campaign Is Leaking Money (and How to Fix It)

You’re running ads. You’re spending real money.
But conversions? Weak. Leads? Cold. ROI? Missing.

Here’s the blunt truth: most PPC campaigns don’t fail because of bad targeting.
They fail because your funnel is leaking like a busted pipe.

Let’s fix that.

1. Your Site Loads Slower Than a Boomer on 3G

You’ve got 1–3 seconds to make a first impression. If your page takes longer than that to load, most people bounce before they even see your offer.

We see this all the time:

• Fancy themes bloated with 12MB of JavaScript
• Hero images that aren’t compressed
• Google Tag Manager with 9 tracking scripts

Fix it:

• Use pagespeed.web.dev to test your landing page
• Compress images
• Strip unused plugins/scripts
• Aim for TTFB < 500ms

2. Your Call to Action Is Vague or Misaligned

“Learn more” doesn’t mean anything.
“Sign up today” might be too much, too soon.

If your ad promises “Get more clients fast” but your landing page says “Subscribe to our newsletter,” congrats — you just created drop-off.

Fix it:

• Make the CTA match the intent of the ad
• Use action verbs that speak to pain or outcome
  (“Fix My Funnel,” “Show Me My Wasted Spend,” “Get the Checklist”)

3. You’re Flying Blind Without Proper UTM Tracking

If you don’t know which ads, which platforms, or which audiences are converting, you’re burning money without feedback.

No UTM = no data = no iteration = no ROI.

Fix it:

• Use tools like utm.io or manual URL builders
• Track campaigns in GA4 or Looker
• Route UTMs into your CRM so you can connect leads to sources

🚨 Bonus: It’s Not You, It’s Your Funnel

Most small businesses blame the ad platform.
But 90% of the time, we fix funnel leaks, not the traffic source.

👉 Want help?
We do free audits and show you exactly what’s broken.
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